Author: user

Event technology has become an “absolute necessity”

Event technology is an “absolute necessity” to satisfy today’s B2B marketers.Trade show organisers need to explore how technology and data can deliver maximum return on investment (ROI), otherwise they risk falling behind. Covid-19 has forced everyone to realise that technology – whether rented or owned – is an absolute necessity. Trade show organisers cannot simply […]

The silent battle for event data

What is behind the cheaper virtual event platforms? How does the data policy of a virtual event platform like Fairtual Technologies compare to that of the European and American market leaders? Have the world’s largest event organisers unintentionally given away their valuable customer data? Mark Brewster (co-founder of Explori) organised a fiery debate at the […]

How to accelerate digital revenue growth

A practical guide for event organisers The events industry is currently undergoing one of the biggest changes to its business model it has ever seen. The unstoppable rise and rise of digital marketing, accelerated by the Covid-19 pandemic, has fundamentally changed how organisers will engage and monetise communities in the coming years. According to the […]